Italian initiative on the “Impact of COVID-19 on Cultural and Creative Sectors, Policy Responses, and Opportunities for the Recovery” successfully conducted with a webinar in cooperation with the OECD on 12 January 2021. Full support from the over 90 participants virtually represented all continents to further discussing the topic of how culture – at a local level and through the involvement of SMEs and creative industries – can help relaunch the economy in the post pandemic phase.